Guest lecture - Urban evolution and identity: The Arrival City

Serie Master Classes The DNA of the City - minor City Marketing in Europe Adaptations in the DNA of cities by immigration and integration The master classes of this week will give insight and examples of the necessity of cities to reinvent themselves while keeping its identity, its DNA. You will see, for example, that sustainability and creativity are not only trendy words but a necessity to remain vital. If real states are not anymore the source of richness that we were used to having, what should be the best solution to keep generating value and welfare? And, are good ideas always a product of real necessity? How could we explain that “favela” neighborhoods in the so called “arrival cities” are currently showing more signs of sparkling creativity than other areas in more welfare cities? Trefwoorden* City Marketing, City, Reserach and Education, The DNA of the City, minor City Marketing in Europe, water, cultural heritage and commerce

Bert van de Wiel

10/25/2012 9:30:00 AM